I came across this great post recently over at Smashing Magazine that went over some of the common mistakes e-commerce sites make that cost them $$$. Below is an excerpt, read the full article here.
"Selling online can open up huge new markets for many businesses. When your store can be open 24/7 and you can reach a global market without the costs of mailings and call centers, it can be a huge boon to your business. But there are plenty of things to consider when designing an ecommerce site. It’s not as simple as throwing up some shopping cart software and plopping products into a database.
There are tons of mistakes that online retailers make every day, all of them avoidable with a little careful planning. And even if you’re already committing some of these mistakes, most of them are easy enough to fix. Avoiding them will greatly improve the experience of your customers.
Below are 15 of the most common mistakes that e-commerce sites make, as well as advice on how to avoid or fix them. Take the advice under consideration before embarking on a new e-commerce project or when thinking over your current ecommerce site, and make efforts to follow the recommendations outlined here."
