This webinar covers some of the issues many sites have that dramatically lowers their ability to convert visitors to buyers. Landing page optimization is the most effective means of maximizing conversion rates and lowering cost per conversion. Nothing wrong with 2 to 3 times more sales for the same advertising budget right? :)
About Brian Hancock:
I got my start in the early to mid nineties creating web sites as a consultant. In 1998 I started a web-based lead generation business for home builders that generated over a million dollars per year at it’s height, with hundreds of builders subscribing to the service and most of the major mortgage banks as advertisers. After a disagreement on direction with my other partners, I ventured off to begin helping other people grow their businesses at one of the fastest growing Internet Marketing agencies in the country.
Now I use more than twelve years of experience in Internet marketing to help bring more patients to medical practices around the world. I manage a team of 12 at MedNet Technologies and together we currently market over 700 medical practices through SEO and manage over 1 million dollars a year in SEM ad spend.